Reputation is everything. Make a name for your school.
Develop new revenue streams so you can expand and attract.
Reinventing the fundraising model
- Not highly ranked
- Not well known
- Not academically superior
- No famous alumni
- Not a lot of amenities
- In the middle of nowhere
- Most of all, not cheap
- Market Research
- Brand Sentiment Analysis
- Strategic Planning
- Financial Analysis
- Publishing Rights
- Media Budget
- Event Development
- Social Media Strategy
- Community Development
— Create a pipeline of high quality candidates from affluent communities within a 2-3 hour drive of SMWC.
— Increase yield by strengthening our reputation and brand affinity.
— Develop new revenue streams that allow for campus renovations, development and expansion.
A 3 week Riding Camp for 14-18 year old high school students.
Pipeline to Affluent Families
Promotion through Partnerships
Market Segmentation, Target Audience, Persona Development
The father works as a lawyer, doctor, accountant, business owner.
The mother is a stay at home wife, works for a non-profit, volunteers her time.
They drive a BMW, Lexus, Mercedes, Land Rover.
Starbucks is a daily stop. They have a Nespresso machine at home.
Loves the outdoors
Build the Best Riding Program in the Nation
Fashion to Inspire Envy, Create Culture
How do we involve influencers? How do we create mini-spokespeople? Spokes-moms?
Social Media Campaign based around common questions? the worst advice you ever got?
Two Bits Equestrian